Guitar Center: Post-Apocalypse was a pop-up store installation built inside Secret Project Robot, a reclaimed warehouse space in Brooklyn. The evolution towards a de-materialized music is taken to its inevitable end; Guitar Center becomes an anachronistic marketplace and a mausoleum of signifiers and relics of rock and roll's mythological past. In this ghost-modern interior landscape, trees grow upside down to support dangling disco balls, lasers are reduced to glimmering projections looped from youtube demo videos, and instruments are glossy reproductions haphazardly cut and arranged from old mail order catalogues, creating a hyper-real pastoralism that reeks of both post-technological emptiness and utopian promise.










"A tasteless mix of Guns N Roses, Red Hot Chili Peppers, Nirvana, Blink 182 and Black Sabbath blared from the speakers as three scruffy kids sourced from local Guitar Centers shredded aimlessly over the din providing the chaotic score of the opening."




Photos courtesy of Derrick Belcham.